Your monthly automotive briefing
As we approach the end of March, let’s look back at the headlines that made noise this month. In this issue: Tesla, Honda, and Volvo. This month we are especially excited about the release of atlatec’s brand-new website. We would like to thank everyone who participated in this challenging project and contributed to the result that we are ready to present. Feel free to check out atlatec.deサイトをご覧ください and let us know what you think.
Tesla touts self-driving to consumers. To the DMV, it tells a different tale – Via Los Angeles Times
Tesla is one of those companies that tends to polarize people: You’re either a real fan or a pronounced sceptic, with little middle ground between “Teslaratis” and outspoken critics.
One large reason for that is Tesla’s “Full Self Driving” (FSD) feature – on which, apparently, Tesla is pretty divided itself: While Elon Musk has repeatedly praised the system as an actual self-driving feature on Twitter, his lawyers argue the polar opposite in front of the DMV: A new trove of emails, revealed after after a public records request show that Tesla’s lawyers adamantly claim FSD to be nothing but a L2 driver assist feature – with no perspective or even a plan to turn it into anything resembling autonomous driving, under any conditions.
The article contains a link to the emails if you want to dive in yourself. An additional takeaway that was very interesting to us: Tesla lawyer Eric Williams references the Model 3 handbook, clarifying that FSD will indeed have trouble in areas for which proper map data is not available and may very well be unable to recognize stop signs and traffic lights due to inaccurate maps. Once again, quite the contrast to the messages of Musk himself, who has called reliance on (HD) maps “a really bad idea” before.
Honda launches world’s first level 3 self-driving car – Via Asia Nikkei
So there it is, the first Level 3 system on the market, that will actually allow you to take your hands off the wheel, while the car takes over responsibility for driving.
Honda debuted its first L3 feature this month, the “Traffic Jam Pilot” which can drive autonomously in bumper-to-bumper highway traffic, while the “driver” is free to enjoy the infotainment system or otherwise occupy themself – provided they remain able to take back operations if the system notifies this to be required.
Honda reports they’ve driven 1.3 million kilometers for testing, and have simulated around 10 million scenarios in preparation. Still, the company wants to make sure they’re not moving too fast: The feature will only be available to 100 leasing customers to start with and they’re limiting it to speeds up to 50 km/h rather than the 60 mph regulation allows for.
Volvo Cars is one company that has been behind some massive innovations in automotive over the decades: The 3-prong safety belt, SIPS/side airbags and limiting all new vehicles to 180 km/h top speed, to name a few. The first and the latter were pretty controversial at their time (the latter as recently as 2020) but Volvo did what they thought was right anyway.
The next chapter in that legacy may be ahead: Volvo Cars has announced they see “no long-term future for cars with an internal combustion engine” and will sell nothing but electric vehicles by 2030. By 2025, half of the fleet shall be fully electric already, with hybrids making up the other 50%.
In addition to this massive overhaul, they also want to modernize the customer experience in order to make car sales more digital and mainly online-driven, only offering in-person assistance where customers really want it (e. g. around test drives and delivery).
This month, we have some news of our own, and we’re pretty excited about it: After loads of discussions, drafting, designing and reworking, we are happy to announce the launch of our all-new atlatec.de website.
So, why the do-over? First of all, we wanted to reflect the degree of maturity that we’ve achieved over time: Working for international automotive OEMs and Tier1 suppliers as well as other leading companies in the mobility sector, we thought it was high time to get rid of what our CEO lovingly called “Mickey Mouse animations” and replace similar young-blood gimmicks with actual footage of our work.
Secondly, we wanted to present said work in a more customer-oriented manner: Rather than focusing on what we find interesting ourselves, the new website breaks down our solutions by customer use cases, such as HD maps/scenarios for simulation or maps for AV/ADAS production systems. For those and more, atlatec.de now offers dedicated pages focusing on specific, related parts of our portfolio: All the relevant info is curated in one place, the rest left to explore elsewhere, for those who want to do so.
If you decide to take a look at the new website, we’d love to hear your thoughts on it: Let us know by simply replying to this email or shoot us a message on LinkedIn!
I hope this overview helps you to stay on top of the industry news. Make sure to watch the latest fireside chat with the atlatec team on YouTube.
Stay tuned for the atlatec industry newsletter coming end of April!