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atlatec back in London, Tesla rolls back latest FSD beta + launches real-time insurance, Luminar considers subscription model for ADAS/AV functions

In-person events are back! Over the past weeks, I’ve had the pleasure of attending a number of face-to-face meetings, conferences and expos in Germany and Sweden. I can tell you: It’s been a bliss for my contact-starved, mostly remote-working self.

And the fun’s just getting started – because I can already tell you that the good news are about to carry on into the winter season:

atlatec@MOVE 2021

London Calling: atlatec @ MOVE 2021 – via atlatec

One Brexit referendum and a global pandemic later, it’s finally time to go back: back to “MOVE: Mobility Re-Imagined” in Lodon, that is. This conference I last attended just before COVID hit in 2020 is one I have fond memories of: Not only did we receive a lot of interest at the atlatec booth, the expo was also notable for its integrated approach to mobility, bringing together stakeholders from all kinds of organizations. If you’re there, come visit me at our pod S98 on November 9 – 10!

atlatec back in London, Tesla rolls back latest FSD beta + launches real-time insurance, Luminar considers subscription model for ADAS/AV functions

Tesla pulled its latest ‘Full Self Driving’ beta after testers complained about false crash warnings and other bugs – via The Verge

We’ve seen it before: @tes Tesla rolls out a new increment of their “Autopilot” system, users upload videos of it failing to YouTube and the social media audience gets upset. Elon Musk has become infamous among the ADAS community for beta testing the safety-critical FSD system on the general public. This time, however, the latest release was actually rolled back after Elon Musik himself announced “some issues” via Twitter. A possible change of pace related to changes in NHTSA leadership? You tell me …

atlatec back in London, Tesla rolls back latest FSD beta + launches real-time insurance, Luminar considers subscription model for ADAS/AV functions

Luminar’s Path To Autonomy Runs Through Software – via Forbes

Luminar is a major player in the LiDAR space, having won over OEMs such as Volvo Cars for use of their sensors in ADAS/AV systems. So it’s quite interesting to see how a company this well-positioned looks at what actually constitutes their value-add – and what revenue models they envision in this space. From the article: “While [Luminar’s Vice President of Product and Strategy] Jefferson predicts Luminar will sell physical lidar units for the foreseeable future, he also envisions that driver assistance technology may eventually be sold to consumers on a subscription basis, resulting in monthly recurring revenue for Luminar.”

atlatec back in London, Tesla rolls back latest FSD beta + launches real-time insurance, Luminar considers subscription model for ADAS/AV functions

Tesla officially launches its insurance using ‘real-time driving behavior,’ starting in Texas – via electreck

Tesla again! The company is not only shifting paradigms in testing safety-critical software, but is also looking to disrupt the auto insurance sector: Elon Musk has announced a policy model with premiums based on real-time driver behavior analytics. This carries the potential for another ethics-based debate: Is it acceptable to penalize individual drivers for mistakes we can all be expected to make now and again? And: Could this make drivers hesitate a split second too long about a life-saving full brake, for fear of negatively affecting their safety score – and thus raising their insurance costs? This month’s news should be enough for a debate or two in my opinion …

By Tom Dahlström

As a business developer, I'm a "matchmaker" between atlatec's HD map/scenario portfolio and the needs of automotive and mobility companies in ADAS and AVs. I try to keep on top of market and technology trends and enjoy sharing with other industry stakeholders.

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